Tootsie

Tootsie! A classic goes to Broadway!

Design for collateral and campaign branding in Chicago and NYC with Drew Hodges while working at Drew Design Co.

These designs are from all parts of the process, some from Broadway in Chicago and some from NYC.

Chicago Branding for Tootsie - A New Comedy Musical

Marquee in Chicago at Cadillac Palace Theatre - Art Direction by Drew Hodges.

Unused design for Broadway in Chicago, this design evolved into the blue logo above.

Unused New York Times ad.

Art direction - Drew Hodges

Unused Marquee design in NYC.

Art direction - Drew Hodges

Playbill Cover Design for Tootsie in NYC.

Designed / Art Direction with Drew Hodges/ Mary Little/ Hallie Mitchell
Color Correcting: by Mary Little
Brand Campaign Design: AKA/Frank Garguilo
Photographer: Robert Trachtenberg/Darren Cox

Vinyl Cover Design for Tootsie Broadway Cast Recording

Designer - Hallie Mitchell
Art Direction - Drew Hodges